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Development of professional fresh fish chain

25 June 2011

CAN THO - Since late 2010, Fresh Studio’s aquaculture and fisheries team has worked hard to assist a client in developing the first professional fresh fish chain of Vietnam.

The Vietnamese aquaculture sector currently focuses on deep frozen export chains for pangasius and shrimp. This chain project focuses on over 50 fish species already popular in the domestic market. The domestic chain consists of only fresh fish, which requires strict product quality control.


During large fish farmer information sessions, widely covered by Vietnamese television and newspapers, the targets for the new fish sourcing system were presented. An overwhelming number of farmers registered to join the new program. Over 250 fish farmers have since been trained in the required product specifications, and to comply with aquaculture production standards. The first supply of fresh fish, through a newly developed professional fresh fish processing facility, will begin soon.