HCMC - Fresh Studio is assisting CBI to recruit ambitious manufacturers and exporters in the food ingredient sector who are eager to expand their export activities to Europe.

To inform companies about the program, explain in detail about the different modules of the program and to assist them with the application, Fresh Studio organized a two-day information booth in Ho Chi Minh City on January 24 and 25, 2013.

The CBI export coaching program consists of an initial business audit to assess the registered companies on their competence for the European market. After this an action plan is made for the selected companies. The next two modules focus on business development and export capacity building (how to meet European market demands, explore these markets and the development of an export strategy).

The certification module will give companies technical assistance with the process of certification, if needed, to gain access to the European market. Final modules of the program focus on the actual market entry in which companies are assisted to gain marketing experience, get in touch with business contacts, and participate in events such as trade fairs.

The deadline for the first round to apply for the Export Coaching Program for Food Ingredients in Vietnam is March 31, 2013. The program is due to start in September 2013. Applications are judged on a ‘first come first served’ basis.

CBI (Centre for the Promotion of Imports from developing countries) is an Agency of the Netherlands Ministry of Foreign Affairs. CBI was established in 1971 in order to support producers and exporters from developing countries to get a foothold in the Dutch market. In 1991 activities were expanded to the EU market. CBI encourages business support organizations in developing countries to improve their capabilities, and acts as ‘matchmakers’ between suppliers and buyers.