Born in rural Kenya in between corn and tea fields, Siebe later moved to the province Zeeland in The Netherlands. Here, the scenery was dominated by potato fields and apple orchards. His tropical background and childhood in rural areas inspired him to focus his professional life on assisting farmers to escape poverty, and the development of sustainable agriculture.

"I love to develop, grow , build and I’m driven to make a difference."

Inspired by the entrepreneurial spirit of the Vietnamese and seeing the need for professional and sustainable agriculture sourcing systems, he decided to start Fresh Studio in 2006 together with Irmen Mantingh.