HCMC - A scientist and his wife are helping to put Vietnam agriculture on the world map by raising standards through innovative methods.

If someone asked you to list a few brandnames of Vietnamese fruits or vegetables, how would you respond?

When I met Dutchman Siebe van Wijk recently in HCM City, he posed that question. Embarrassed, I conceded that I could not name one single brand, although I knew my mother could cite a few.

"No worries," replied van Wijk, founder and general director of Fresh Studio, a consultancy company that has worked to develop value chains for Vietnamese agricultural products since 2006.

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Source: Outlook Magazine

Publication date: Oktober 2010